SMS

Why Use a Programmable SMS API? 10 Use Cases and Advantages

Why Use a Programmable SMS API?
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Companies and organizations are recognizing that SMS is transforming sales, marketing, and operations everywhere.

Two-way instant messaging with virtually every adult on the planet, in apps that everyone has in their phone, push notifications already enabled. If it was invented today, the hype would be sky high. 

The challenge is how to use this channel well. The first step to leveraging SMS is to use the right tools for the job. A programmable SMS API provides a powerful and flexible way of incorporating SMS into your workflows and systems.

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The best days of SMS are still ahead

Today, massive excitement is building around universal, open Internet connectivity. With the establishment of high-profile global projects like Facebook’s Internet.org, incalculable social and economic gains seem just at the horizon. For developers, too, that means the rapid multiplication of new opportunities for the deployment of the best tools for driving innovation and connectivity all over the planet. But the Internet isn’t the only technology driving innovation and connectivity, especially when it comes to mobile.

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