Most communication systems look simple from the outside. A company sends messages, triggers reminders, or responds to customers on SMS, WhatsApp, Viber or whatever channel is popular in that region. The experience looks straightforward. The reality beneath it is anything but.
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How Educational Institutions Can Build a Smarter, More Trusted Messaging System
Educational institutions rely on clear, reliable communication to keep students, families, and staff informed. This includes a wide range of organizations such as early childhood centers, kindergartens, primary schools, secondary schools, higher secondary schools, colleges, universities, coaching centers, vocational institutes, and community programs.
The SMS Rewards Play to Drive Sales at Scale: Electronic Vouchers, SMS Discounts, and More
When you want to move fast and drive real volume, SMS rewards still deliver.
They’re simple to set up, easy to redeem, and work on any phone.
No apps. No friction.
From discounts to digital vouchers, the right reward at the right time can turn one purchase into many.
In this Telerivet article, we cover:
- What are SMS rewards?
- Does SMS drive sales?
- Using SMS to drive sales: a case study
- Different types of SMS rewards: electronic vouchers vs SMS discounts
- How to get started with SMS rewards
How FMCG Firms Are Protecting Brand Loyalty as Wallets Get Squeezed
As inflation lingers and consumer demand flattens, FMCG firms are returning to a familiar strategy: sharpen the offer, double down on loyalty, and stay close to the customers that matter most.
In this Telerivet article, we’ll cover a winning playbook that is driving high ROI for a series of global consumer brands and smaller players:
- It’s a strange economic environment
- What do FMCG firms do when retail is down?
- How can you consolidate your market during a squeeze?
- The winning playbook in FMCG
- The Telerivet SMS playbook in action
Customers Don’t Live on One Channel Anymore, Neither Should Your Business

The Hidden Cost of Channel Fragmentation
Your customers move seamlessly between messaging apps. WhatsApp for quick updates. SMS for one-time passwords and transactional alerts. Viber for regional preferences. Messenger for FAQs. To them, it is all one conversation.
5 Messaging Workflows Every FMCG and Consumer Brand Should Use in 2025
Consumers today move fast. They discover products on social platforms, compare prices in seconds, and expect brands to meet them with relevant updates at the right moment. Across FMCG, beauty, retail, and D2C categories, one pattern is consistent. Brands that create simple, well timed touchpoints through messaging build stronger loyalty and higher conversion.
The Hidden Costs of SMS at Scale: How to Actually Scale SMS
SMS remains one of the most effective ways to reach users.
But as sending scales, so does the cost.
And not always in ways you expect it to…
This Telerivet article explores where those hidden costs come from and how teams can manage them more effectively.
While high-volume SMS sounds daunting, there are some simple steps you can take to make your life easier and your campaigns more powerful.
We’ll cover:
- What sending SMS normally involves
- The challenges of scaling SMS in one country
- The challenges of scaling SMS internationally
- How to manage the hidden costs of SMS at scale
- Going multi-channel and spreading cost
- SMS cost-optimization across markets with Telerivet
- Leverage analytics to maximize impact
WhatsApp for Enterprise: How to Build WhatsApp into Your Global Communications Strategy
When messaging is critical to your operations, basic tools aren’t enough.
Telerivet goes beyond simple connectivity to give global teams the infrastructure, support, and control they need to scale WhatsApp communication alongside their other channels.
In this Telerivet article, we’ll cover:
- Should WhatsApp be part of a corporate communications strategy?
- What options does WhatsApp offer for business?
- The integrated WhatsApp enterprise strategy for international reach
- How to be multichannel with Telerivet
- Telerivet Enterprise: More than connectivity
- Telerivet: Messaging when it matters
The Art of the Failover: How Multi-Channel Flexibility Makes Huge Gains at the Margins
Most teams think about failovers as insurance. Something you set up in case things go wrong.