Adam Henshall

Adam Henshall is a specialist in customer-led growth and has led marketing teams across tech companies in both B2B & B2C spaces.

7 Conversational AI Platforms to Supercharge Your Business

7 Conversational AI Platforms to Supercharge Your Business
18:22

 

We’re living in a golden age of conversational AI platforms. From customer support automation to enterprise-wide AI-driven workflows, businesses have more choices than ever. But with so many options, choosing the right solution can feel overwhelming.

Some platforms promise human-like conversations, while others focus on structured, reliable task execution. Some are built for scalability, others for regulatory compliance, and a few are simply hype-driven ventures still stuck behind waitlists.

So how do you separate practical solutions from empty promises?

This Telerivet article breaks down the most talked-about conversational AI platforms today and analyzes their strengths, limitations, and where they fit in your business. We’ll cover:

  • What is conversational AI?
  • How is conversational AI different from generative AI?
  • What are the main use cases for conversational AI?
  • The difficulty of choosing a conversational AI platform
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Conversational AI vs Generative AI: How to Use AI in Your Business

Conversational AI vs Generative AI: How to Use AI in Your Business
14:59

 

AI is more popular now than ever before. Each tech superpower is betting on it and every company seems to be trying to find a way to squeeze it into its products - whether it fits or not.

But AI is not one thing. In fact, it’s hard to say what it is at all.

Most discussion about AI currently is focused around Large Language Models, but they represent only a portion of the market for machine learning. Is some machine learning AI and other bits not? At what point does this all just become “software”?

I appreciate that if you’re reading this in 2026 while on the run from Skynet, the concern for distinctions might seem misplaced - but it’s good to be clear what we’re talking about.

In this Telerivet article, we’ll cover:

  • What do we mean when we talk about AI?
  • What is generative AI?
  • What is conversational AI?
  • How are conversational AI and generative AI different?
  • How can I use conversational AI in my business?
  • How can I use generative AI in my business?
Read more »

4 Ways to Achieve Digital Transformation for NGOs & Humanitarian Orgs

4 Ways to Achieve Digital Transformation for NGOs and Humanitarian Orgs
12:50


Digital transformation is reshaping how NGOs and humanitarian organizations deliver aid, improve efficiency, and scale their impact. With limited funding and increasing demands, organizations are turning to innovative technologies to reach more people at lower costs.

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3 Customer Engagement Tools to Serve Your Customers

3 Customer Engagement Tools to Serve Your Customers
13:39


Choosing the right customer engagement tools can make all the difference in how you connect with your audience.

Whether it's for marketing, sales, support, or logistics, the right platform helps you engage customers effectively and scale your business.

In this article, we’ll explore some of the top options—including Telerivet, HubSpot, and Intercom—to help you find the best fit for your needs. We’ll cover:

  • What are customer engagement tools?
  • Open world vs walled garden
  • 3 key customer engagement use cases
  • Connectivity for DIY customer engagement: Telerivet
  • Prepackaged customer engagement for marketing: HubSpot
  • Customer support and beyond: Intercom
Read more »

6 Ways You Can Use WhatsApp for Marketing to Connect With Your Customers

6 Ways You Can Use WhatsApp for Marketing to Connect With Your Customers
12:16

 

With over a billion users, WhatsApp is more than just a chat app; it’s a powerful marketing tool. From promotions and surveys to seamless customer interactions, it helps businesses reach customers where they already are.

This Telerivet article breaks down how to use WhatsApp effectively, without spamming your audience.

  • Why use WhatsApp for marketing?
  • 1: Notify about new products
  • 2: Easy customer support
  • 3: Run surveys and get feedback
  • 4: Offer vouchers and discounts
  • 5: Unlock the social graph
  • 6: Use WhatsApp calling
Read more »

What is MMS Messaging? The 2025 Guide to Sending Multimedia Messages

What is MMS Messaging? The 2025 Guide to Sending Multimedia Messages
12:16

 

If a picture is worth a thousand words, how many SMS is an MMS worth?

If you want to send images to your customers, or other kinds of media beyond a simple text, how should you do it?

For a long time the answer was MMS. Now there are many options to choose from.

In this Telerivet article, we’ll look at:

  • What is MMS messaging?
  • How is MMS different to SMS?
  • What are the downsides and limitations to MMS?
  • MMS vs RCS vs iMessage
  • When would you use multimedia messaging in business?
  • MMS alternatives for business: WhatsApp
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What is IVR? Use Interactive Voice Response in Your Business Like a Pro

What is IVR? How to Use Interactive Voice Response in Your Business Like a Pro
14:05

 

There are many advantages to bringing advanced tech like IVR into your business. 

Effective IVR is a pathway to maximum engagement at scale. Poorly implemented IVR, however, can damage your brand and customer trust. 

It’s a superpower - but with great power comes great responsibility. 

In this Telerivet article, we walk you through how to use IVR for best results and how to make sure you’re employing industry-leading solutions. We’ll cover:

  • What is IVR?
  • Our top 4 IVR use cases
  • How Telerivet provides IVR
  • Telerivet: Messaging when it matters

Read more »

5 Best Cloud Communication Software Across 5 Use Cases

5 Best Cloud Communication Software Across 5 Use Cases
12:21

 

Where to start with cloud communication?

Cloud communication can mean a vast range of things.

To help clear things up for you, we’re going to break cloud communication up into a series of use cases and provide a recommended tool for each.

In this Telerivet article, we’ll cover:

  • What do you need from cloud communication software?
  • Cloud communication command center: Telerivet
  • Done-for-you cloud communication: Teams
  • Customer service cloud communications: Zendesk
  • Identity verification API: Telesign
  • Cloud communications tools for sales: Gong
  • Telerivet: Messaging when it matters
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RCS vs SMS: What’s the Difference? What Should I Use for My Business?

 

RCS vs SMS: What’s the Difference? What Should I Use for My Business?
14:24

 

Should you use RCS or SMS when leveraging connectivity solutions to communicate with your customers? 

The answer is often going to be SMS, but RCS is an emerging alternative. Read on to understand why. 

In this Telerivet article, we’ll cover:

  • What is SMS?
  • What is RCS?
  • Why do organizations use SMS?
  • The key RCS strengths and weaknesses
  • Should I use RCS for my business communications?
  • Alternatives to RCS
  • Telerivet: Messaging when it matters 
Read more »

The Top 3 Emergency Notification Software Solutions to Mitigate Harm in a Crisis

The Top 3 Emergency Notification Software Solutions to Mitigate Harm in a Crisis
16:21

 

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